For years, A24 built its reputation by taking risks that Hollywood would not: giving chances to emerging filmmakers and supporting original, experimental stories. For this reason, the  news of A24’sAI partnership with Google feels so disappointing. While A24 insists the collaboration is meant to develop tools that support filmmakers, the announcement still feels at odds with the studio’s identity. 

Independent cinema has always been about celebrating human creativity, not finding new ways to automate parts of the artistic process. Even if AI is limited to pre-production tools like storyboarding, the partnership raises an important question. How much technology can become part of the creative process before it begins to reshape the very artistry audiences have come to expect from A24 films?